{"product_id":"olaplex-broad-spectrum-chelating-treatment-370ml-12-55fl-oz","title":"OLAPLEX Broad Spectrum Chelating Treatment 370ml 12.55fl.Oz","description":"\u003ch2\u003eOlaplex broad spectrum chelating treatment\u003c\/h2\u003e\n\u003cstrong\u003eOlaplex broad spectrum chelating treatment \u003c\/strong\u003eis a powerful anti-metal treatment specially developed to deeply cleanse the cortex of the hair fiber while respecting its moisture and protein reserves.\n\u003cblockquote\u003eIn short, it eliminates the metal deposits accumulated in the hair shafts clearing the way for more effective hair treatment.\u003c\/blockquote\u003e\n\u003ch3\u003eIts formula…\u003c\/h3\u003e\n\u003cp\u003eThe quality of hair is affected by the amount of residue that accumulates on it. Namely, product build-up, oiliness, pollutants, chlorine, minerals, iron, and other metals present in the water. In this way, wash after wash, these aggressors penetrate the cortex of the hair fiber and can result in hair dryness, color fading, as well as hair breakage. Therefore, \u003cstrong\u003eOlaplex\u003c\/strong\u003e has developed a new professional treatment that allows for deep cleaning of the hair fiber without compromising the essential levels of hydration and protein (one of the main components of hair). This allows for improving the results of the technical work performed.\u003c\/p\u003e\n\u003cp\u003eTo this end, it is mainly \u003cstrong\u003ecomposed\u003c\/strong\u003e of:\u003c\/p\u003e\n\u003cp\u003e– \u003cstrong\u003eBroad spectrum chelating blend\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eComposed of a powerful chelating complex (anti-metal action), we highlight plum extract and Kakadu which, rich in antioxidants (Vitamin C), offer a broad spectrum action capable of purifying the cortex as well as soothing the scalp.\u003c\/p\u003e\n\u003cp\u003eDoes not include surfactants.\u003c\/p\u003e\n\u003cp\u003e– \u003cstrong\u003eBis-Aminopropyl Diglycol Dimaleate\u003c\/strong\u003e is the technology that has revolutionized hair care. In this sense, highly effective it repairs broken bonds improving hair’s vitality, strength, and shine.\u003c\/p\u003e\n\u003cblockquote\u003eThe perfect base to obtain better results in technical work.\u003c\/blockquote\u003e\n\u003cstrong\u003eEuropean formula. Does not contain Butylphenyl methylpropional.\u003c\/strong\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":45689729450037,"sku":null,"price":29510.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/0016\/3381\/files\/OLAPLEX_Broad_Spectrum_Chelating_Treatment_370ml_12.55fl.Oz_-_Vitamins_House-564946.jpg?v=1782992156","url":"https:\/\/bts.com.pk\/products\/olaplex-broad-spectrum-chelating-treatment-370ml-12-55fl-oz","provider":"BTS - Beyond The Secret","version":"1.0","type":"link"}